HELLO RACER!

Interactive media is an interesting art form. In most cases it is a commercial art form, but with some developers, the lines between commerce and art are blurred a bit more than others. I was exposed to a very nice example this morning while reading over my Twitter list. The designer / developer's site is http://www.helloenjoy.com. This site is currently under construction, but the design for the logo screen will have me going back for more once they have it all up and running. There is plenty of information about the company here on their Blog http://blog.helloenjoy.com/

HelloEnjoy works in Papervision3D, (which they also invented), and Unity3D, (a relatively new game development engine that has exploded onto the market, quickly moving up into the 4th most popular game engine in the World spot). The fact HelloEnjoy is even using Unity3D is a huge compliment to the Unity guys, but enough about the tools. Take a look at the Art and Design that HelloEnjoy is sharing with the World as they ready their official site launch by having some fun with this www.helloracer.com. It's simple, pleasant, casual, whimsical, and expertly executed. I Love this stuff.

HelloEnjoy!